Lady Gaga Premieres "Applause" Music Video

By John Boone
|  Monday, Aug 19, 2013  |  Updated 1:11 PM PDT
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Cover image for Lady Gaga's new single "Applause"

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To explain her first music video off her upcoming ARTPOP album, Lady Gaga tweeted:

"'APPLAUSE' starring LADY GAGA. A film in black+white, color, and handpainted film. Directed by Dutch Photographers Inez Van Lamsweerde and Vinoodh Matadin...A MusicVideo where B+W and Color battle in a bid for your Applause!...Its inspired by the entertainers passion for shapeshifting. Would you do 'anything' for the Applause? Iconography in motion, as magic. -GAGA"

Well, OK.

The video, Gaga's first in two years, premiered on "Good Morning America" Monday as well as on every video billboard in Times Square. It was ushered in with a lot of hype (see above, see also this tweet: "Only w your happiness comes mine.") and talk of the merits of art and pop culture and "art in pop culture in me." That stuff.

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But this is not the Louvre and we are not art historians, so we'll give you what you want to see: Lady Gaga being weird. Or, more succinctly: Lady Gaga being Lady Gaga.

 

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