Caitlyn Jenner Partners With MAC on 'Finally Free' Lipstick | NBC 7 San Diego

Caitlyn Jenner Partners With MAC on 'Finally Free' Lipstick

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    Evan Agostini/Invision/AP
    In this file photo, Caitlyn Jenner attends the 25th annual Glamour Women of the Year Awards at Carnegie Hall on Monday, Nov. 9, 2015, in New York. (Photo by Evan Agostini/Invision/AP)

    Caitlyn Jenner is partnering with MAC Cosmetics on a limited-edition lipstick she helped create to benefit the company's effort to improve the lives of transgender people.

    The rosy nude shade, Finally Free, will retail for $17. It will be available starting April 7 at Maccosmetics.com, with all proceeds going to the MAC AIDS Fund Transgender Initiative. The project will expand support for grants to organizations and programs working with trans people, the company said in a statement.

    So how'd she come up with the name?

    "I wanted a name that I use, and which represents the community," Jenner said. "This is who I am: Finally Free."