If you want to get a lesson in writing hooks and furious bars -- cop tickets to see Atlantic Records newest rap artist, Snow tha Product this Saturday at the House of Blues. The femcee and daughter of undocumented Mexican immigrants strikes hard when she raps about real-life drama: cheating boyfriends, weak rappers and “Cookie Cutter Bitches.” It won't be long before Snow's raps will have you saying “Holy S---,” also the title of her 2011 breakthrough hit off her debut album Unorthodox. Remarkably, the only 1:39 long song caught fire on the internet and the attention of major record labels.
Born Claudia Feliciano in San Jose, Snow was raised in the hip-hop scenes of San Diego and Fort Worth. She did a short studying stint at Mesa Community College to become a social worker, but the rap game kept calling her. Snow wrote raps in English and en Espanol giving her a leg up in the music industry.
In 2009, Jaime Kohen, the Jason Mraz of Mexico, was looking for a Spanish-speaking female rapper to do a feature on “Alguien.” The song was a radio hit and got music placement on telenovelas.
Snow is undeniably the real deal, sort of a female Eminem including the wicked humor as seen in “Til Death” music video. Her rapid-fire rap style has gotten her features with Tech N9ne, Crooked I, DJ Paul, Krizz Kaliko and CyHi da Prince (but if you ask me, Snow murdered them on their own s---).
She explains her name, not to be confused with the rumored cocaine references, was originally Snow White tha Product, but had to drop the “white” because Disney said no-go. Snow's name was actually referring to to her porcelain white skin and jet black tresses.
The 26-year-old rapper and proud Latina clearly maintains the social worker spirit she once studied in her because she says she wants to be role model for young women. Snow also proves a woman can be sexy rocking beanies, locs, sneakers and jeans. In "Cookie Cutter Bitches," she raps, “I be repping real women/My style is permanent, and these bitches be dry eraser.”
Snow is all about tha product as seen on her YouTube channel where videos easily surpass 2.5 million views. Snow stays humble and gives respect due to female rappers who came before her and achieved mainstream success.
In an interview with DFW.com she says, “[Being a woman] is one of the hardest things to do in rap because men can do whatever they want -- be in relationships, not be in a relationship -- and it doesn't affect them. If you're female, it does. Every little thing you do -- weight, makeup, beauty, hair, whether you sell sex or not -- affects a female's career. In terms of networking and people taking you seriously, it's kind of hard.”
“Honestly, if it weren't for Nicki [Minaj] coming out and showing that a woman can sell rap, I don't think the genre would be around now for a career choice.”
Snow tha Product and Becky G perform 6/14 at House of Blues. Get tix here.
Dita Quinones is a multimedia journalist born in Tijuana with a passion for Latin alternative and hip-hop music news. Her main goal is to uplift and inform so that the Latino, Filipino and hip-hop community get knitted into the fabric of American history. In addition to SoundDiego, she contributes to Latina, Fox News Latino, Poder, VidaVibrante, San Diego CityBeat and HipHopDx. She is also the founder of the infamous music and politrix blog GN$F! Follow Dita on Twitter or on Facebook.