Google is banking on original programming help YouTube's popularity.
YouTube, the Google-owned video and streaming media site, will launch a music streaming service like Spotify later this year, according to reports.
The music service will also interact with new features coming to Android via Google Play, according to Fortune. Essentially users will use Google Play as a "digital locker" to store music but YouTube will allow anyone to listen to tracks on its platform gratis. A subscription fee will mean more additional features and likely meaning no ads.
While Google declined to comment on the rumor, an unnamed record industry insider said it was happening, Fortune reported.