Pew Internet & American Life Project
Teens and college-age young adults are more likely to have a read a book than their slightly older adult counterparts (25-29) according to a recent study.
About 80 percent of Americans aged 16 to 29 read a book in the past year, but out of all age groups those 18-24 and 16-17 have the highest percentage of all age groups, according to the Pew Research Center's Internet & American Life Project. The next highest rate of reading is the age group 30-39. The study was based on a phone survey of 2,986 people aged 16 and older from Nov. 16 to Dec. 21, 2011.
Younger readers are also most likely to have visited or checked out a library book or e-book, the study said. Those 16 to 17 also reported the highest library usage, 72 percent versus the average of 56 percent. The late teens' library usage outdistanced the next highest-use age group, ages 40-49, by 13 percent.
Among those who read e-books, those under 30 were more likely to read an e-book on their phones (41 percent) versus a computer (55 percent.) E-readers fared worse with Kindle only garnering 23 percent and a tablet 16 percent. Younger readers also read magazines and newspapers as e-content.
So that brings us to the following thought -- when is Facebook going to have content online? It already has music and photos galore, but why not add some e-books and content and keep its readers from never leaving? Perhaps some day it will, but until then, its younger readers will head to a library for a couple of hours.