Snapchat Models Sue for Compensation | NBC 7 San Diego
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Snapchat Models Sue for Compensation

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    Imagine agreeing to a photoshoot and working for free for a school project. Now imagine that "class project" is now a $10 billion company, and it's still using your likeness.

    That's allegedly why Sarah and Elizabeth Turner are suing Snapchat, according to Business Insider. Elizabeth Turner was 18 and living in Los Angeles when she met Snapchat chief executive Evan Spiegel. She later agreed to do a free modeling gig for Spiegel's "class project," according to the complaint. She and her sister, Sarah, participated in the photo shoot and were allegedly photographed by both Spiegel and chief technical officer Bobby Murphy.

    The sisters filled out a consent form, but cite the language as proof of their claim: 

    I, the undersigned, do hereby consent and agree that Future Freshman LLC, its employees, and agents have the right to take photographs, videotape, or digital recordings of me on July 18, 2011 and to use these in any and all media, now or hereafter known, and exclusively for the purpose of promoting the Picaboo application for iPhone.

    Of course, Picaboo was Snapchat's first incarnation in 2011 before a name change and a company reorganization. The plaintiffs state in the complaint that they weren't compensated for Picaboo, but their images appeared later on the Snapchat app for Android and on websites. They also said the "tawdry" nature of Snapchat and being known as "Snapchat Sluts" also caused them damage.
    It is interesting that with so much venture capitalist funding that Snapchat never bothered to create a real campaign and brand, but relied only on amateur photos taken at the beach, pier and Spiegel's house to be the face of the company and the app.