"These pictures are so good nobody would ever imagine why you lay awake at night and can't find happiness."
Parody videos abound around Apple's iconic look/feel for its marketing. The commentary in this one points out that iPhones customers people only use iPhones to take pictures of their food.
(Maybe the next video will be a baby bottle for all those infant images, too.)
The Siri integration that supplies caption suggestions help "imply a life worth living."