A new section devoted to Apple TV showed up on the Apple Store website, causing many speculate that Apple is finally going to release a new version or accessories for the often forgotten set-top box.
Previously, Apple TV was part of the iPod section without any territory of its own. That's changed, according to the New York Times. Others, including 9to5 Apple, have said that Apple may be adding apps or upgrading its hardware to also work as a wireless router.
Apple TV fans are wanting something new on the set-top box which has been largely ignored. The device hasn't been seriously refreshed since 2012. Despite the lack of updates, Apple has been making content deals with cable companies and content providers which may lead people to believe Apple has something in the works.