Google hopes to take on Facebook in the social media market, but it's going to have an uphill climb.
Google search ad results can be racially biased because of one's name, a new report said.
Latanya Sweeney, a professor of computer science at Harvard University, found that there was discrimination when comparing ads given with online searches when users had names that were commonly associated with blacks and those with whites, according to Agence France Presse.
The study contrasted online searches using names such as "Ebony" and "DeShawn," with those such as "Jill" and "Geoffrey." . . . Ads posted alongside search results for names likely to belong to blacks tended to suggest criminal activity with offers along the lines of background checks for arrests, according to the study.