Facebook's Mysterious Media Invitations Makes Stock Rise

By Barbara E. Hernandez

| Thursday, Jan 10, 2013 | Updated 1:12 PM PDT

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Facebook's Mysterious Media Invitations Makes Stock Rise

FILE - In this July 6, 2011 file photo, Facebook CEO Mark Zuckerberg smiles during an announcement at Facebook headquarters in Palo Alto, Calif. A Facebook security flaw, revealed this week, allowed users to gain access to the billionaire businessman's private pictures. (AP Photo/Paul Sakuma, File)

Facebook sent out invitations to mysterious press event Tuesday, and its stock price rose 5 percent following the news.

The invitation was sent Wednesday to the media for an event on Tuesday at its Menlo Park headquarters. The invitation read, "Come see what we're building," and provided no other details. Facebook shares rose above $30 for the first time since July on the news.

Others are speculating what the even could be about, including a Facebook phone, according to Forbes. Other ideas include a stronger push towards gaming, more on Facebook gifts or that the social network plans on enhancing its integration with Instagram.

We've been noticing a lot has been going on over at Netflix, including adding personalized profiles for users and sharing information, which sounds very Facebook to us. That and the seemingly tight relationship that Facebook chief Mark Zuckerberg has with Netflix chief Reed Hastings, makes this seem like a done deal.