A design, center, by Christopher Bailey for Burberry is shown at the Metropolitan Museum of Art's exhibit, "Punk: Chaos to Couture," Monday, May 6, 2013 in New York. The show, which examines punk�s impact on high fashion from the movement�s birth in the 1970s through its continuing influence today, is open May 9 through August 14. (AP Photo/Mark Lennihan)
The new iPhone 5S will be used in a Burberry runway show, according to Apple, with its photos and video showing "before, during and after" the show in London on Sept. 16.
Not surprisingly, the photos and high-definition video will be shared all over social media as well as broadcast on Burberry.com, which will help promote the handheld device as well as Burberry's new fashions, according to a statement from Apple. "This collaboration celebrates our relationship and shared foundation in design and craftsmanship," said Christopher Bailey, Burberry chief creative officer.