Slurpee, Quik Pik and Vino

Updated 7:00 AM PST, Thu, Nov 5, 2009

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It's known for its slurpees, nachos and big gulps, now 7-11 is getting into the value wine business.

The convenience store chain plans to sell chardonnay and cabernet sauvignon under the Yosemite Road label for about $3.99 a bottle.

It already sells two other wines for about $10.

A marketing expert says the decision ties into two economy-driven trends-- a demand for affordability coupled with more people eating at home.

First Published: Nov 5, 2009 6:48 AM PST

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